We are used to hear about big events, which at some point attract thousands of people to a place. The Moto GP Grand Prix, which is taking place in the Algarve at the end of March, is a good example. But what are micro events? In recent years, many companies and organisations have opted for small, carefully planned events aimed at a small group of people, with a very specific theme and for a short period of time.
Micro events are small-scale events, held and even broadcast in real time, which aim to provide a more intimate and personalised experience for participants. They can be held in various formats – such as workshops, lectures, gatherings, training sessions, product launches, among others – and on average they can take between one to two hours.
Online or face-to-face, micro events can be an excellent addition to a company’s marketing strategy, especially in real estate as they allow the presentation of the project to the sales team and, with the hybrid approach, reach more people and the international potential partners.
Due to their small size, these events can be organised in different places, such as coworking spaces, hotels, on site, in the office, in restaurants, art galleries, among others. It may also be broadcasted online, through videoconferencing platforms and social media. Very often, a hybrid system is adopted, with some of the stakeholders present on site and some watching remotely.
For micro events, any company or institution in the Algarve can contact Events Plan It. We have the skills to plan everything, from invitations to the event evaluation, including booking the most suitable venue.
Mainly in the real estate sector, including micro events in the marketing and communication strategy is an important initiative to be taken into account. This kind of initiatives allows the company organising it to provide a closer service to clients and partners, while at the same time creating a more solid and lasting relationship. On the other hand, it is an opportunity to showcase the company’s skills, increasing its credibility and reputation.
Examples of micro events
There are several formats of micro events, and so are the business areas they can cover. With the right choice of venue, an interesting theme and the right organisation, these are a great way to promote a brand or organisation. For example:
- Organising workshops for international clients.
- Launching new real estate projects.
- Launching a new shop or an office.
- Promoting a new product or collection.
- Small fundraising selective events.
- Outdoor initiatives with regional gastronomic tastings.
With the growing importance of social networks and technology, many events are now organised exclusively online, potentially reaching a much larger audience, but without the proximity guaranteed by face-to-face communication. Micro events offer the opportunity to disconnect from the virtual world and meet with the professionals again in person and interact with those attending.
The consequent strengthening of the network of contacts and networking brings obvious advantages, both on a business and individual level.
Another reason for the increasing popularity of micro events is the ease with which it can be organised. These events are held on a small scale, so they require fewer resources and planning, as well as a lower budget. Smaller events can be done without the associated costs of catering, entertainment or support staff. However, in order to maximise their online visibility, micro-events can require renting a venue as well as hiring audio and video equipment.
In fact, micro events are a good way for companies to build a stronger relationship with customers or partners. With this type of hyper customised event they have a unique occasion to convey valuable information or offer a unique product, which both customers and partners will value.
