Hiring an events planner: what is the added value and the input it can bring me?
Do you know why it is so important to hire an events organization company for your hotel? In a region with so much to offer like the Algarve, there are several advantages to consider.
An experienced professional in organizing events in the Algarve will complement your hotel’s existing services and improve your customer’s experience.
Organizing unique events in hotels in the Algarve
Through entertainment and décor services it is possible to create unique events.
The organisation of events goes through various stages from planning to execution, which must be carefully planned and executed. An experienced events organiser will help the Hotel creating the event, controlling costs, foreseeing difficulties and solving problems, allowing the Hotel to focus on how to generate additional revenue and meet the proposed objectives.
All this is done efficiently and smoothly, using a well-established network of contacts with local artists, entities and professionals, as well as using the right décor and furniture items and a proper management of resources and scheduling.
It is also possible to expand the event outside, by proposing a series of parallel activities: outdoor activities, boat trips, sightseeing tours, wine and food tasting, etc. By having the events organiser support coordinating these activities with meetings and conferences’ schedules, the hotel will have time to focus on maximising internal results and capturing more business.
Having a good knowledge of the product, service or brand to be promoted.
The creativity that characterises an events organiser makes each product distinctive, meeting and excedding the end customer’s expectations.
For individual guests, an events planner is able to create a personalised atmosphere tailored to each occasion, be it a themed dinner or a private party. In this case, the hotel will certainly increase F&B sales and further boost sales in both immediately and in the future, either by upselling services or by the social media publicity it generates, thus attracting more customers.
When an event is well planned, promoted and executed, customers are surprised and will share that experience online. They will probably even want to repeat the experience or the venue when they have another event to organise and tell other people about it, such as friends, clients, suppliers and partners. This is how your hotel gains a reputation as a destination for events in a market that has been growing steadily in the Algarve.
Setting objectives, deadlines, audience and budgets.
The advantages of hiring an event organiser for your hotel are most obvious when we talk about MICE (Meetings, incentives, conferences and exhibition) market, which has been growing steadily in the region. As João Fernandes, president of Turismo do Algarve, explained to Publituris, this segment has “assumed a relevant position, as the Algarve is already consolidating its position as a privileged destination to host and organise all kinds of professional events”.
The official highlights the so-called Meeting Industry, which includes large international events. He highlights the so-called Meeting Industry, which includes major international events – such as the Portuguese Grand Prix – MotoGP, Formula 1 or the Portugal Masters, as well as international sailing championships, equestrian tournaments and other sports These events have already become “important assets of the Algarve Tourism promotion strategy”, says João Fernandes, “not only for the economic impact they represent for the region, but also for the global awareness and projection they bring to the destination”. These are initiatives that show the Algarve as a “safe destination, capable of meeting the high standards required, with a set of support infrastructures of enormous quality and with a diversified tourist offer that enriches the stay of those who visit us”.
With the promotion of the destination on an international level, the hotels in the Algarve should themselves invest in offering a differentiating product, which helps to strengthen the hotel’s position in the meetings, events and incentives segment, making it possible to decrease the destination’s seasonality. For this, it is important to capture clients such as DMC and companies and offer them unique and surprising experiences, with the support of an events organization company such as Events Plan It, it is possible to differentiate and have the ability to find solutions to offer the right product to this segment, whether with outdoor activities, themed dinners, gala dinners and others.
The Algarve is a tourist destination of excellence, with enormous potential as a preferred destination for the organisation of events of the most diverse areas and dimensions. With this in mind and the assistance of an events organiser such as Events Plan It, it is then possible to capture this market, creating attractive year-round attractions and counteracting the effects of the low and mid-low season in the region.
